Written by Irene Turnbull

Published by Our Homes Magazine

How to Avoid Choice Overload

When Shopping for Interior Decorating Products

The real life experience of Sara & Mario is a perfect example of today's most imposing consumer dilemma known as "Choice Overload".

They set out on a Saturday morning with hopeful aspirations of choosing decorating finishes for their home. They began their day with specialty coffees and breakfast sweets at their local café. Not to be overwhelmed by the allure of choice, they each ordered something different to share. Little did they know, they had just scratched the surface of what was to be an eye opening experience into marketplace overload.

You can see their story here - and

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